When Pinterest first came out, I absolutely loved it. I pinned everything for my dream wedding and my dream home. Pictures were the main interest on Pinterest, not links to articles.
But, when Pinterest became a huge tool for blogging, I jumped right on the bandwagon of using it to try to build traffic. Yet, there weren’t really any “rules” for images. Square images were just as popular as vertical images.
Then, blogging changed. Marketing, professionalism, and how-tos became the format for successful blogs and their successful Pinterest accounts. Pinning had “rules” to follow–good, quality stock photos, good photography, click-bait, vertical pictures.
I started to change the way I created images on my posts, and tried to always have a “pinnable image”. However, Pinterest was losing my interest. It was all, “How-tos” or “5 Ways to” or “Build your blog”. I wasn’t necessarily being inspired by Pinterest. I began to steer away. I would still pin my posts, but I wasn’t being active on Pinterest anymore.
Then, I begin hearing about people who had thousands of Pinterest followers and getting a vast majority of their blog traffic from Pinterest. How? Where they all using Rich Pins and using the option to pay to “boost” their pins?
My friend, Emilie, from Burke Does, wrote about why she completely deleted all her pins and started over from scratch. She said that since she did that, she’s had a lot more followers from Pinterest and more traffic coming from it. So, I began to research. I didn’t really find anything useful on how to redo your Pinterest, typically just marketing strategies. So, I decided to do it on my own.
I began by looking through my boards: what boards did I want to keep, which did I want to combine, what group boards did I still participate in or felt like I would get traffic from?
After that, I went through each board one at a time. I edited the board’s name, made sure it had a category, and an appeasing board cover image.
Then, came the absolute grueling part–going through each pin. This took sooooo long, but was worth it. I deleted any pins that had broken links, wasn’t of interest to me anymore, looked poor quality, almost all of my pins referring to my blog, and pins that didn’t have any likes/comments/repins.
I still kept a few pins that I really liked myself even if they weren’t vertical or had any traffic on them. I still wanted to be true to myself. After all, the main reason Pinterest was created was to “pin” your interests!
I have started pinning my blog posts back to Pinterest, to my own boards and to group boards. It is a process, but it is going, even if slowly. My “On The Blog” board only has the last 25 blog posts on it. But, as I am slowly going back through old posts and updating SEO and images, I am also repinning them. I am glad that I have CoSchedule now to help me schedule ahead these pins.
After the first few days of redoing my Pinterest, I had about 30 people drop from following me. I mean, I probably only had about 1/3 of my pins left after deleting so many, and hardly any were my own. I understand. Still, it was a big dip as I only had 353 to begin with. But, as of today, almost two and a half weeks later, I’ve made back those 30 followers. I’m sure that more will follow as I continue to be more strategical about my Pinterest.
What has been your experience with Pinterest as a blogger?